We all make an effort to dress ourselves in a way that makes us stand out from the crowd, and that is actually a great approach to take when it comes to designing your ecommerce website. Unless you have a product that is completely original or unique, then the chances are that you are going to have a whole host of competitors competing for the same consumer dollar. If there are 100 sites all offering the same product, then people are often swayed by the professional look of one website over another. Design is important when it comes to selling, and if a site is poorly laid out, or looks like it was simply thrown together in a few minutes, then that can drive a potential customer to another location. You need to make sure that the design of your site is professional, as that will greatly enhance your chances of success.